The advantages of being first to market could be lost if you do your timing wrong. ![]() This can be substantiated when items are called after products, e.g., Coke. In reality, the most prominent brand in nearly every industry is the first one that pops up in the minds of consumers. These products are unlikely of becoming extremely profitable. The authors label the product that’s not initially considered a “me-too” product. Furthermore, it’s easier for you to become the very first one to make your mark on the minds of your customers than making them believe that your product is superior to the previous. 1 – Law of LeadershipĪs a leader, it’s better to be the first rather than superior to your competition. This book, the 22 Immutable Laws of Marketing seeks to resolve this issue by providing these fundamental rules. Yet, many marketers are trying to market an innovative idea without having the foundational law of marketing. ![]() Airplane makers don’t design airplanes without taking into consideration the laws of Physics. The 22 Immutable Laws of Marketing exposes the fundamentals of marketing as well as how to stay clear of violating these rules. 22 immutable laws of marketing Book Summary Synopsis
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